Netflix Baby Clothes?

22 Jul

An out of the box websitee is addressing the age-old problem of what to do with the piles of children’s clothes that become useless as your kid quickly grows. offers fresh outfits delivered directly to homes for a monthly fee – just like Netflix!

Dealing only with boutique brands, the clothes are sent to a customer and then returned when the child outgrows the clothes – genius! They’re then organically laundered (oh, so fancy), repackaged and sent to another family. Brands include the upmarket Petit Bateau, Kate Quinn Organics, Egg Baby and Tea collection.

Just like Netflix, subscription plans at Plum start at $16 a month for two outfits.


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