“Kim filed her federal lawsuit against Old Navy in Los Angeles, asserting that the company are using the double in order to make people believe she is associated with the label. She is suing the company for ‘the unauthorised use of Kardashian’s name, likeness, identity, and persona. Represented by intellectual property attorney Gary Heckler, Kim’s representation told the MailOnline she is seeking compensatory and punitive damages.”
There’s no doubt that the star of the music video-inspired commercial, Melissa Molinaro, does resemble Kim. And she’s rumored to be dating Reggie Bush- Kim’s ex boyfriend. The ‘Super C-U-T-E’ clip, promoting the brand’s jeans, has so far had 1.7 million hits. I think it’s pretty cute – check it out below:
A statement from Kim’s representation reads: ‘Old Navy launched a multimedia advertising campaign featuring television and online ads that misappropriate Kardashian’s likeness in the form of a celebrity look-alike, and styled the infringing ads to evoke Kardashian’s identity and persona.’
‘Kim Kardashian is immediately recognisable, and is known for her look and style. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them,’ her lawyer added.