The cosmetics brand Make Up Forever has debuted the world’s first unre-touched makeup ad! Woo Hoo! Let’s hear it for representing REAL beauty! 🙂
The ad is for their new line of HD Invisible Cover foundation, which is supposed to provide enough coverage for HD cameras. From the looks of things, it works!
Gilles Kortzagadarian, General Manager of Make Up For Ever North America, said that it was already a favourite with beauty industry professionals.
He said: ‘Both professional make-up artists and Sephora clients have embraced HD Invisible Cover Foundation, making it the go to for hand-applied high definition make up.
‘Our objective for this campaign is to reach consumers who have not tried the product range and prove that it truly creates a complexion so flawless, there’s no need for retouching, even for an ad visual.’